![]() Advertisers can learn key lessons from these games to craft better "stories" for their audiences.īoth Doki Doki Literature Club and Undertale subvert audience expectations in key ways. These games had to be doing something right to be successful in that crowded marketplace, especially games as niche as the anime-style visual novel Doki Doki Literature Club and the NES style Undertale. ![]() ![]() For context, developers released 7,672 games on Steam during 2017 alone. These games have been downloaded by millions on Steam, a computer gaming marketplace. Those in the gaming community may have heard of several indie game hits such as Doki Doki Literature Club and Undertale.
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